4. GENERATE IDEAS
Use visual stimuli to develop new associations and ideas.
Spend one round – about 5 minutes – asking each person to make associations between the problem statement and the Clues. Remind them not to search for a perfect illustration, but rather stretch their imagination to find new and surprising connections.
You can give the participants examples of what to think about. If someone gets “Industries and Objects” set, she or he could consider how would a hotel industry solve our problem? Or by using “Needs and Value” as stimuli, one can ask if there are any unmet needs, such as belonging, we didn’t consider and can make use of.
Each person individually takes a sticker, puts it on a piece of paper or a sticky note and writes a brief explanation.
Once the round is over, you can share the ideas and repeat the process.